Hello, I'm Marcelle!

Owner; Fractional CMO, COO, and Executive Coach

Lake Mary, FL | Formerly Side Door Digital, a marketing, strategy, and operations consultancy. || For over twenty years, I've been a trusted executive advisor, making a significant impact in areas like business strategy, marketing, and operations within the first year of engagement. My work has led to an exceptional client retention rate, serving prominent brands like Pfister Faucets, LEGOLAND® Florida, and ThermoSpas Hot Tubs.

Active and/or Recent roles:

• Executive Communications Strategist (Microsoft Advertising)
• Fractional CMO (Cogent Growth Partners)
• Brand Strategist (SocialLead.io)
• Research Strategist & Advisor to CMO (SecureIt Tactical)
• Fractional Operations Advisor to CEO (Advertising Agency)
• Fractional Advisor to CMO (eCommerce, Retail, DTC health food brand)

Certified Travel Advisor

Lake Mary, FL | A licensed independent consultancy with host agency, Fora Travel. || Following my passion for culture and travel, in 2023 I became a certified and licensed travel advisor. From tranquil cruises to vibrant corporate events, I orchestrate every detail for seamless and unforgettable journeys.

Gold Certified First Mate

In 2023, I mastered the ropes at Seacademy and earned insider tools to help future sailors create their ideal Virgin Voyages adventure.

VP, Marketing Strategy & Communications

I streamlined the creation of marketing assets from 90 days to three weeks, reducing campaign fatigue and cutting customer acquisition costs within six months. By promoting data-based reputation management, my team also reduced response times from up to a week to less than a day, using real-time surveying and reporting, resulting in a significant boost in brand engagement.

Professional Certificate in Rethinking Teams: Designing for the Modern Workforce

I completed the program curriculum that honed my skills in enhancing team performance and driving digital transformation, utilizing tools like crowdsourcing, flash teams, and AI platforms. It also equipped me with strategies for incentivizing teams, balancing decision-making, and mitigating conflict.

(EOS) Traction Training

EOS Worldwide's Entrepreneurial Operating System (EOS) Traction training program signifies expertise in implementing a powerful business management system. As an EOS Internal Implementer, you're equipped to guide organizations in streamlining operations, fostering accountability, and achieving their goals with the proven EOS framework, making a significant impact on their success and growth.

New York, NY | Luxury wedding gown designer with domestic and global retail and wholesale channels. || In response to COVID-19 challenges, I efficiently streamlined operations and boosted global brand visibility through innovative programs. The 'Try at Home' service for brides created new revenue streams and referrals. I led the launch of a distinctive mobile sales and service experience, resulting in improved customer service efficiency.

Our successful execution of hybrid events ensured strong attendance at key industry events like New York Bridal Fashion Week. The digital transformation of operations via platforms like HubSpot led to more inbound B2B leads and faster lead-to-close times.

Six Sigma Lean Professional (SSLP)™ (Agile, Green Belt)

The Six Sigma Lean Professional (SSLP)™ certification from the Management and Strategy Institute is a prestigious qualification that signifies proficiency in Lean and Agile methodologies, as well as Green Belt level Six Sigma principles. This certification equips individuals with the knowledge and skills to streamline processes, optimize efficiency, and drive continuous improvement within organizations, making them valuable assets in today's competitive business landscape.

AMA Professional Certified Marketer (PCM)® in Digital Marketing

The AMA Professional Certified Marketer (PCM)® in Digital Marketing certification is a globally recognized credential that provides comprehensive training and knowledge in digital marketing strategies, enabling professionals to excel in the rapidly evolving digital landscape. This certification serves as a mark of expertise and proficiency in leveraging digital channels to drive business growth and engagement.

CEO and Co-Founder

StoryBrand Complete Workshop 

Donald Miller's StoryBrand Workshop is a transformative program that empowers participants to master the art of crafting compelling brand narratives. Through this workshop, individuals gain a deep understanding of the StoryBrand framework, equipping them with the skills to clarify messaging, engage audiences effectively, and create authentic and resonant brand stories that drive business success.

President/CEO

Maitland, FL | Global web development and digital marketing agency specializing in interactive solutions. ||  I spearheaded agency expansion into social media, PR, and cause marketing, co-leading pitches that helped secure global multimillion-dollar retainers. As a result, the agency achieved 21% client portfolio growth in the first year, generating $1.2B in customer ROI. We were recognized twice as 'B2B Magazine' Top 100 Agency and IMA Top 10 Agency in addition to numerous other awards and recognition.

As an executive sponsor and producing strategist, I nurtured enterprise partnerships with renowned companies like A.P. MØller-Mærsk, APM Terminals B.V., Bombardier Recreational Products, Covidien Healthcare (Medtronic), GameTap, GUESS Watches, NYSE, Signature Brands (CakeMate), SeaWorld Parks & Entertainment, Summit Energy, The Food Network, TÜV Rheinland, Walt Disney World, Wente Vineyards, and others, elevating our agency's reputation and demand.

Multi-Year Attendee

The Mirren CEO Summit is a premier event tailored for industry leaders, providing valuable insights and strategies for optimizing agency growth and profitability. Attendees benefit from high-level discussions and expert presentations, gaining actionable knowledge to enhance their agency's performance, win new clients, and navigate the evolving landscape of marketing and advertising.

Director of National Accounts

Efficiently managed key client relationships, guiding successful marketing strategies. Close collaboration ensured outstanding results. Recognized for expertise and dedication, winning awards like "Employee of the Year" and twice "Sales Person of the Year".

Identified growth opportunities within accounts and explored new prospects nationally. Monitored trends, competitors, and market shifts, providing valuable insights. Developed leadership and communication skills, fostering long-term partnerships for mutual success.

Owner & Event Planner

As my first solo venture while a new Mom of two, I ran a full time professional event consulting firm providing catering and contracting, event budgeting, creative design services, and day-of event management with an eCommerce shop.

Multiple Positions

Marriott is a prominent global hospitality company known for its extensive portfolio of hotels and resorts. || I was trusted as a front and back of house multi-disciplinary associate assigned to over twenty top tier, luxury Marriott Hotels, Resorts, and Suites along the East Coast.

Bachelors of Science in Information Studies

Information and Computer Science

As one of the first online learning cohorts at FSU, I explored studies in the intricate interplay of people, information, and technology while providing feedback to university as a digital student advocate. I refined my skills in designing data-driven systems, crafting user-friendly interfaces, and addressing ethical considerations surrounding information use. With a strong emphasis on data protection and effective project execution, I'm well-equipped for various information-centric fields and human communications.